The Artist Platforming the Subtle: Meet Sunna Svavarsdóttir

The Artist Platforming the Subtle: Meet Sunna Svavarsdóttir

The Artist Platforming the Subtle: Meet Sunna Svavarsdóttir

“when tying your shoelaces place one foot in front of the other

when wishing for wet feet pour water inside your boots,

when a pause is needed put your head inside a stone…”

These lines, elegant and playful, grant insight into the creative output of Icelandic artist Sunna Svavarsdóttir (b.1992), whose work offers a master-class in how to experience the subtle sensations in life. Having graduated in 2019 from the Royal Academy of Art & Royal Conservatory in The Hague, she has since developed a unique, multidisciplinary practice which opens a dialogue on how we navigate the world with our senses, and shines a spotlight on the small moments that often fall by the wayside. On the cusp of the Icelandic winter, I meet with Svavarsdòttir to discuss her development as a performer, the incorporation of kinesthetic installations in her practice and how harnessing salt can season the senses. 

Claire-Julia: What steps brought you to become an artist? 

Sunna: At twenty years old, I had no idea what I wanted to become. I had always associated art with painting, sculpture and drawing and those were not things I had been doing much of myself. Living in Reykjavík at the time, I enrolled myself in courses at Myndlistarskólinn í Reykjavík and from there I began to research online and found the ArtScience course in the Hague, which looked like a good fit. Opting for an interdisciplinary course there may have seemed like a very specific choice, but indeed, I chose it because it was so unspecific; it had a very open curriculum and we were granted a lot of freedom in what we wanted to learn. It was challenging, especially in the beginning because you are also discovering what you want to create yourself, but that’s why I pursued it. From the moment I started my studies there, I knew I wanted to become an artist. I am also lucky to have parents that really support me and my decisions, this helped me get to where I am today. 

C-J: How would you characterise your artwork? 

S: I often work with installations that invite audience participation. Because what I set up is so simple, it needs the viewer to activate it in order for it to become complete; so in that respect, my art could also be seen as a type of interactive performance. I’m interested in offering viewers a platform to experience subtle sensations, as I believe they are often taken for granted. I’ve experimented with incorporating elements like smell, touch and weight in my work, as I find it fascinating when something so small, like a bit of pepper or a few extra kilos, can give you such a powerful experience. You always expect the big things to have the greatest effect, but I like when the little things surprise you. For example, there’s a common experience we’ve all had, when you first place a helmet on your head and it takes your body sometime to adjust to the new weight. This transition period, when adding or removing a weight to our head, is so short, only lasting five-seconds or so. But these types of sensations; the little ones that are often forgotten, that’s what I’m hoping to bring out in my work. 

C-J: You didn’t consider your work as a performance until quite recently, what made you come to that realisation? 

S: Because my work is an ongoing process and I’m inviting people into very subtle experiences, I was always afraid that by calling it a performance, people would need a clear beginning and an end point, whereas I wanted my work to be seen more as a continuous process. For me, the performance is the audience and I look at myself more as the facilitator. I also learnt a lot from my time with the ArtScience Interfaculty, where I had the chance to take part in theatre workshops. They were very intense classes, sometimes lasting up to eight weeks long, but also very magical, as they left such a strong connection between the people involved. The performances we created during these times were often experimental. For example, in one instance we were trying to engineer machines from our own bodies. These workshops had a big influence on the way I work; they taught me how to get your audience with you and it also gave me a lot of courage. They showed me that performance could be many things at once, and that in a way, so was my work.  

C-J: One of your early projects, ‘Make a Mountain’ captures the start of using audience participation in your work. How did it come about?

S: It began when I was doing some tests whilst I was artist in residency. It was an enormous space, so we had a lot of room to play with and to create something on a large-scale. At first, I just experimented by myself in the studio and I came across this idea. I remember thinking, ”Now this is an interesting experience, but how can I introduce it to other people?” I realised, when you have such a simple thing to present, that it is more engaging to guide the visitors into the work and encourage audience participation, rather than just have instructions. The title, “Make a Mountain” also implies an action which is explained when a person is standing underneath it. This ethos was the initial starting point for later projects I developed, in particular my work „27.2″. 

Sunna Svavarsdóttir, Make a Mountain, Eindhoven (“noititiper, De Fabriek”)(2018) Photography: Georgina Kosmatou.

C-J: In your ’27.2,’ we see you move to explore kinaesthetic experiences triggered by weight. Where did this idea develop from? 

S: I was doing research for another project and I stumbled on an article discussing the effects of looking down at your phone and the strain it places on the head. From there, I started researching all these bizarre devices which are sold on the internet to train your head to be in the correct position. These devices are incredibly funny and sculptural, some of them even look like art pieces in their own right. From there, I began the process of collecting them all together. Looking through all these contraptions trying to realign the body using weight, I was reminded of the strange sensation of having a pressure, like a sand-bag, placed on your head. After that, I did some experiments in the studio using bags which weighed 8 kilograms each. I soon realised that not that much pressure is needed to trigger the strange sensation, and that closing the eyes multiplied the intensity ten-fold. From there, the project developed naturally. 

C-J: Some participants reported ‘27.2′ as like being on the bow of a ship, some described it to be like floating weightlessly. As the facilitator, was it interesting for you to observe different audience reaction? 

S: I found it fascinating to watch the way people interacted with my installation. Most described it as weightless and liberating, a few also found it slightly uncomfortable, which I think is interesting in equal measure. It’s a one on one experience, with myself lowering the weight onto their head, and for some people, the idea of being watched is off-putting. However, for others it came naturally to stand underneath and they would relax immediately, that was beautiful to see. But what I found most interesting was when participants fell in between these two reactions, into something more subtle. The moment when the audience’s hesitation subsides and they step into the unfamiliar space, that is exactly the subtle which fascinates me. Some people also say no, and that’s fine too and a part of it. Instead, they take on the role of observer, contributing to the interplay between the performance and the performer. 

Sunna Svavarsdóttir, weigh salt, The Hague. (Royal Academy of Art) (2020) Photography: Jesus Canuto

Sunna Svavarsdóttir, the artist readjusting weight for performative installation weigh salt, The Hague, (Royal Academy of Art) (2020)  Photographer: Frederik Klanberg.

Sunna Svavarsdóttir, 27.2 kg, The Hague. (‘Opening Credits’, Grey Space in the Middle) (2018) Photography: Jesus Canuto.

C-J: You mentioned your choice of salt in this installation, why did you choose this material in particular? 

S: When I first began this project, I was using sand from the Hague laced with small amounts of pepper. It worked well initially, and the subtle hint of pepper added to the experience I was trying to create. But, after a while it posed problems as the fine grains would leak through the bags and fall into the eyes. On a practical level, the swap to salt, as a coarser material, eliminated this problem, whilst also bringing interesting poetic connotations to my project. We used 150 kilograms of salt in the end, we needed a lot more than I expected. I said to my coach at the time that it was enough.“Now, is not the time to compromise” he laughed. It was a hot summer during the show and we were working in a beautiful space with large glass windows. On clear days, the sun would beam through and it became humid very quickly. The high ratio of salt to air in the room created this interesting holistic experience, the atmosphere became thick and dry, the skin began to tingle and you could taste salt in your mouth long after you’d left the work. It was a first for me to be incorporating the sense of taste into my art, which made this project, and the salty aftertaste it left, all the more interesting for me. 

C-J: Are there any artists that have had a particular influence on your own work? 

S: During my studies I did a workshop with the art historian of the lower senses Caro Verbeek (b. 1980, NL), there she discussed many concepts that have stayed with me; for example the condition of reversal synesthesia and the linguistics surrounding smell. For me, this links in with the idea that more subtle sensations are taken for granted, which has really influenced the way I work. Another is the artist Maki Ueda (b.1974, Japan) who explores the olfactory sense in her art. Her ethos focuses on smell as the new media, and uses scents to strengthen her practice and spark the imagination. The performances staged by contemporary artist Ragnar Kjartansson (b.1976, Iceland) have also had a significant effect on my own work. Engaging with multiple mediums, Kjartansson uses performance as the central tenant of his art, drawing together cultural references and connecting them through pathos and humour. The haptic qualities in the work of Hrafnhildur Arnardóttir (b.1969, Iceland), otherwise known as Shoplifter, have also offered interesting parallels to my installations, which have equally, yet distinctly, placed emphasis on sensorial stimuli. 

Claire-Julia Hill

Svavarsdóttir has participated in two group shows since January 2020, including  ‘Jong Talent‘ in the Netherlands (Jan18-Mar 8, 2020), and ‘The New Current’ (4-9 Feb, 2020), a non-profit organisation which exhibited during the Rotterdam Art Week. She is currently on show at Museum Jan Cunen; Haagse School x Haagse Nieuwe (Feb 8-June 1, 2020). There, Svavarsdóttir’s work can be experienced along with a new piece as part of her weight series ‘Weight Costume’ which is a wearable sculpture. For more information on her work please visit: 

Cover picture: Sunna Svavarsdóttir, 27.2 kg, The Hague (‘Opening Credits’, Grey Space in the Middle) (2018) Photography: Jesus Canuto

New, dystopian and unexpected: „I’m notreallyinterested in anythinggreaterthan life“

New, dystopian and unexpected: „I’m notreallyinterested in anythinggreaterthan life“

New, dystopian and unexpected: „I’m notreallyinterested in anythinggreaterthan life“

Disarray. Carefully scripted disarray, with plastic-wrappers, video-makers, light-fixtures and oil slicks, peculiar, confusing, mysterious; welcome to Knut Eckstein’s constructed world. 

“Tread lightly,” the woman beside me warns, “there are things on the floor.” Standing at the threshold of Gallery 02, Eckstein’s arena within the Akureyri Art Museum, I watch the cadence of the visitors shift from stride to tread. Uncertainty is etched on faces. One throws the question to a nearby group,“are we allowed inside?”  

At first glance, the exhibition space resembles an adorned construction site. Sheets of dark green plastic engulf the floor, submerged and ship-wrecked objects appear to float within these layers; both hidden and accentuated by the shards of film that blanket them. Nonsensical items are strewn underfoot; palm-leaves, dehydrated water-bottles, a wigged human mask left compressed, as if petrified under ice. The sparse assemblage, to say the least, is one of eclectic intrigue.  

Knut Eckstein, I’m notreallyinterested in anythinggreaterthanlife, Akureyri Art Museum, Gallery 02. (24/11/2019) Photography: Daníel Starrason.

German artist Eckstein (b.1968), who creates by “inverting the outside inward” offers visitors to Akureyri a distinctive twist on the gallery experience. By using the whole floor space, the artist turns the underfoot into his canvas, invoking the “sensory impression” of a monumental, walk-in landscape painting, where viewers are invited to step onto the art itself. Building on his earlier bodies of work, such as ‘On a Shaky Ground’ or ‘La Vague’, Eckstein’s installation explores the emotional conflict between certainty and uncertainty, engineering an environment in Akureyri that both invites and refuses entry. To house this diametric interplay, curator Hlynur Hallsson placed the exhibition in a transitional gallery. The sight of the rooms behind Eckstein’s work offers visitors an unspoken invitation to cross the piece, without interrupting the discord within the exhibition. 

“I’m notreallyinterested in anythinggreaterthan life” was presented in two stages, the final version unveiled in a sweeping performance held in Akureyri Art Museum on the 26th October 2019. In a dynamic show, the artist took his floor-centric work and brought it up onto the dividing wall, transforming the dialogue within the space. In this second instalment, spectators witnessed Eckstein mount three parasols, as well as erect his signature cantilevered overhang; a gravity-defying structure built using only cardboard boxes, tape and clotheslines. Drawing on the architectural philosophies of Frank Lloyd Wright and Le Corbusier, he orchestrated a spirited subversion of balance, both structurally and aesthetically, one which served to counter the instability of the terrain below. The cantilever, a style which takes materials and dances them to the point of near-failure, stands as an architectural beacon of unconventionality and dare. A dual ethos invoked by Eckstein, who not only designed an unorthodox structure, but turned the act into a dauntless performance. “I wanted to go beyond borders, beyond what I’ve done before,” says the artist. “I wanted to push myself in front of the abyss.”

Knut Eckstein’s Performance for I’m notreallyinterested in anythinggreaterthanlife, Akureyri Art Museum, Gallery 02. (26/10/2019) Photography: Hlynur Hallsson.

Knut Eckstein’s Performance for I’m notreallyinterested in anythinggreaterthanlife, Akureyri Art Museum, Gallery 02. (26/10/2019) Photography: Hlynur Hallsson.

Through performance, Eckstein demonstrates the creative mechanisms behind his work, allowing him “to tell more than just the story of handcrafted set-up.” He compared his installation choreography to that of musical notations, reading his movements like a score. “I went through it in detail imagining step by step,” he recounts. “It was like learning a textbook; trying to figure out how to manage the difficult parts and the edges to come around.” In the vein of an architect, all compacted works he produces come with a set of transferable drawings, ready to install in different locations. He began introducing cardboard boxes early on in his artistic practice, sometimes recording their installation on tape alone in the studio. From this, he notes the natural transition to install in front of an audience, the performance aspect allowing for an element of improvisation. Which makes it “real, re-actable and connected to the situation and time.” 

Eckstein’s performance was captured on film the night of the 26th, the show documentation available to watch on iPhones in the gallery. Small and intimate, viewers can lean in and witness post-hoc the installation. These videos, says the artist, “Reflect the history of the set up,” offering visitors hooks of continuity amongst the ephemeral nature of the space. Embedded in Eckstein’s philosophy is the concept of impermanence, creating works, such as performances, that in his words both, “resist time and external influences; eventually only to remain in the mind.” For curator Hallsson, the addition of cameras and iPhones also prompts viewers to think about the transition within the space. Together, he notes, “they allude to how it was before and the potential of what could happen there.” 

Rounding the corner into adjacent Gallery 05, Eckstein’s work undergoes a thematic shift. The floor comparatively stripped bare, the focus is moved towards two separate installations. The former, a metal figure bedecked with colourful clothes, the latter, a re-fashioned roll of leftover material. “I was looking for a quotable image,” recounts the artist, whose practice often cites contemporary iconography. “I ended by using a Yves Saint Laurent advertisement I found on the back cover of a magazine. The structure is linked to the Hellenistic sculpture of the Nike of Samothrace, with a comparable posture as well as aspects of the clothing.” 

Knut Eckstein, I’m notreallyinterested in anythinggreaterthanlife, Akureyri Art Museum, Gallery 05. (24/11/2019) Photography: Daníel Starrason.

Eckstein often produces versions of advertising logos that are “simplified, rough and raw.” In this instance, he departs from the Saint Laurent design, traces it back to its sculptural influence, before contracting it to its basic form. He uses just the curve of a wire to trace the figure’s outline and alludes to the goddesses famed drapery using only bedraggled clothes. The quotation of The Winged Nike, whose diametric pose has been described as where “violent motion and sudden stillness meet,” also engages with the conflicting environment next door, which both invites forward “motion” into the space and triggers a “sudden stillness” amongst visitors. 

Used by the likes of Marinetti as an archetype of beauty, the Nike of Samothrace has been termed “greater than life,” offering an apposite comparison to Eckstein’s work. “I am interested in greatness,” says the artist, “the extraordinary, the extra-large, the super. Life is the measuring scale and there is nothing bigger, so I’m interested in the greatest there is to achieve.”This philosophy is echoed in Eckstein’s title, the artist often using simple words to convey complex thoughts. “The title is loaded with ideas,” he explains, “and this time I wanted the words to be connected to life and size. I tried to change my thoughts into Icelandic using translation machines, converting the words back and forth to get as close as possible to my point.”  

Knut Eckstein, I’m notreallyinterested in anythinggreaterthanlife, Akureyri Art Museum, Gallery 05. (24/11/2019) Photography: Daníel Starrason.

This technique is seen redeployed at the back-right corner of Gallery 05, which houses a roll of excess material furnished with pink wig, tripod and a translated paper sign. “The paper resting on top came with the transport crate,” explains Eckstein. “The museum staff were asked to install it on the central wall in Gallery 02 before the opening of the show and before the whole space was transformed by the later installation performance.” The text was intended to ask people to bring materials on the day of the performance, which Eckstein would then work around and react to. For Eckstein, the inaccuracy of the translation machine renders “something new, dystopian or unexpected” to his words. “In some ways wrong,” he laughs, “therefore being right.” 

At each stage of this exhibition there is a sense of suspended completion. Dystopian in its nature and governed by the need to push boundaries, “I’m notreallyinterested in anythinggreaterthan life” will take your stance and turn it on its head. “This show is like a process” says director Hallsson, “and that’s what’s interesting about it.”


Portrait of Knut Eckstein for I’m notreallyinterested in anythinggreaterthanlife, Iceland (24/11/2019) Photography: Helene Leslie Eckstein.


Claire-Julia Hill 


Knut Eckstein’s show I’m notreallyinterested in anythinggreaterthanlife will be on display at the Akureyri Art Museum until 20/01/2020. 

A! performance festival: in conversation with director Hlynur Hallsson

A! performance festival: in conversation with director Hlynur Hallsson

A! performance festival: in conversation with director Hlynur Hallsson

In its 5th iteration, A! Performance Festival returned this year to galvanise Akureyri’s art scene. Showcasing the interplay between visual arts and performance, the annual four-day festival welcomed a variety of established and up-and-coming artists onto the Northern stage. I meet with Director of the Akureyri Art Museum, Hlynur Hallsson and two participating artists, Florence Lam and Sunna Svavarsdóttir, to discuss experimental variety, open structure and the element of surprise. 

Haraldur Jónsson (IS), Þröng/Thron, Hof Culture house, Akureyri (12/10/19) Photo curtesy of Daníel Starrason. 

Claire-Julia: Can you tell us about the origins of A! Performance Festival, what was the catalyst for this project?

Hlynur: It all started 5 years ago, when we thought that Akureyri needed a performance festival, in that moment, we also realised that there was just no performance festival in Iceland at all. Ragnheidur Skúladóttir was the Program director of Theatre and Performance Making at the Icelandic Academy of Arts. There she had been engaged in the field of experimental theatre, so she was also interested in this dialogue between performance and the theatrics of visual art. Together with Bjarni Jónsson, her husband, they had been running Lókal performing arts festival in Reykjavik for some years before, so the groundworks were already in place. 

Akureyri also has a history on performance, for example, there was Rauða Húsið (Red House) built in the 1980s which was a very influential venue. It platformed artist Magnús Pálsson for example and became a place for lots of artists to showcase unusual exhibitions and productions. At the same time, there was also a couple of local Akureyri artists who had been focusing on performance, for example Örn Ingi Gíslason and Anna Richardsdóttir. Based off this history, we decided it would be a good idea to found this festival, mixing younger artists with more experienced ones, as well as local and international artists. From there it developed organically, this mixture was very well accepted and I hope it continues to be. 

C-J: With over eighteen artists involved in this year’s productions, each offering distinct performances, were there any standouts for you?

H: I liked very much the performances from Tales Frey (Brazil); Estar a Par and Be (on) you which featured a duo mirror act and a dynamic performance wearing connected shoes, I thought that was really amazing. Heart Song from Florence Lam (HK), who directed a mic towards her heart, was also a fantastic addition and a captivating performance on stage. Another standout for me was the endurance project by Icelandic art group ‘Kaktus’, who were in character during the whole festival. They started on Thursday evening and went on till Sunday morning, to be observed acting through a window wearing dog masks. Passers by on the street could stop to watch the dogs doing activities such as having a party, sleeping or eating breakfast. We welcomed a great variety this year; another example was the performance from Iris Stefanía and Hljómsveitin Eva (Iceland) on female masturbation. The first showing on Saturday afternoon was only for women and the second in the evening was open to everyone, it was a very interesting and feministic conversation. There were lots of standouts for me, although I am always happy with the festival, I think this year was particularly fruitful in terms of variety. 

Kaktus group (IS), Spangoland, Mjólkurbúðin / Visual artist project space, Akureyri. (10-13/10/19) Photo curtesy of Daníel Starrason.

Dustin Harvey (CA), Less Plus More, Akureyri Art Museum. (11/10/19). Photo curtesy of Daníel Starrason.

C-J: Has your own art practice, particularly the installation and performances aspect, influenced your relationship with this festival? 

H: In my time working as an artist and in my curatorial practice, I always wanted to include others in my works. When I had an exhibition I would often invite other artists, sometimes up to twenty, to take part too and that was usually well accepted. Over time, it became part of my work to facilitate meetings, conversations and projects between different people. For example, I ran a space for two years in Hanover, Germany, where I aimed to bring together and exhibit the collaborative work of two artists who did not know each other prior. Of course, this led to very interesting outcomes, both artists being influenced by the other’s output meant it was always a great experience. I have been involved in organising a lot of cooperative events in this manner and I think that undoubtedly influences my approach to A! Performance Festival. 

C-J: This festival is in cooperation with many cultural institutions, for example the Culture society, the theatre centres and the Reykjavik Dance Festival. As such a big collaborative enterprise, what role did the Akureyri Art Museum play in its realisation?  

H: The Akureyri Art Museum is the centre part of this organisation, but we are beginning to divide it more between the Art Museum and Akureyri theatre. Then it’s always great to have collaborations from others, both from grassroots organisations and the Visual Arts Centre in Reykjavik. We are also in collaboration with the students of Verkmenntaskólinn (Akureyri Comprehensive College), who come in to assist the festival artists as part of their curriculum, that is great to see. In addition, we have the video festival Heim (Home) is held in the city at the same time and that has been a very interesting combination. For the first time this year we also had an open call, from which we selected five candidates. That of course allowed us to broaden our horizon for the festival, it’s always great to have ideas coming in from new people. 

C-J: As Director, how would you characterise the aims of this festival?

H: The aim for us is to showcase variety, and to display the full extent of what performance can be. A work can end in two minutes or it can last for sixty-eight hours, it can be a performance for just one person or it can be hundreds of people taking part, there are no limitations. It is like opening a window to the audience here in Akureyri, to display what is happening in performance art elsewhere, but also to platform what artists are doing here in Iceland. The festival is free, there is no admission for the shows as we wanted it to be open for everyone. The programme is also designed so that the audiences can move from one viewing to the next. We hope that amongst the variety there will be something for all, and perhaps there will be something surprising in between that you discover for yourself. 

Snorri Ásmundsson (IS), Sana Ba Lana / Master Hilarion, Hof Culture house, Akureyri. (12/10/19) Photo curtesy of Daníel Starrason.

From inside this years artistic cohort, Florence Lam (b.1992, HK) gives an insight into her experiences performing in the festival with her piece Heart Song. She explains, “This was one of my very first live performance pieces created in 2014. I am sitting still, as still as a sculpture. I am pointing a mic towards my heart. From the speakers, audiences will hear my voice explaining what the performance is about. The performance is an act of exploration, thinking about what performance, sculpture, art and myself performing as a ‘living being’ signify. I created this work based on my main interests in wonder and magic; by connecting the intimate action of listening to my heartbeat with the spoken text in my own voice, the performance created an illusion of my heart speaking directly into the microphone in human language. Like a human being performing with a special power.”

Against this backdrop, Akureyri-born artist Sunna Svavarsdóttir (1992, IS), who presented her work Invitation Inside a Stone as part of the Off-Venue programme, comments on the sense of wonder and dynamism this festival injects into the Northern community. Svavarsdóttir, whose work brings forth the subtleties of sensual experiences, recounts an anecdote of her performance.“Everyone became so serious when immersed in the work, the atmosphere changed. Even a runner slowed to a jog when moving past us, as if exposed to a funeral procession. It was fascinating to witness participants and onlookers’ reactions.” In interview, the artist remarked upon the “open and diverse model” of this year’s iteration, acknowledging the efforts made by the organisers to draw in a variety of participants. “This festival does a lot to the community here in Akureyri,” the local artist tells me, “there was such an exciting mix of national and international artists, I predict ‘A!’ will continue to evolve in this respect.” 

Florence Lam, Heart Song, Photo curtesy of Daníel Starrason.

Sunna Svavarsdóttir, Invitation Inside a Stone. Photo curtesy of Daníel Starrason.

For Director Hlynur Hallsson, this festival holds an exciting future; one which he hopes will continue to captivate audiences, enrich Akureyri’s art scene and stimulate conversation around what performance art can be.“I think that’s one of the interesting things about performance, especially in the nature of festivals, is that you never know exactly what will happen” he tells me.“There will always be something unexpected and the surprise-effect keeps it interesting. However, I think that we can always do better and receive a wider variety of performances. The goal is not necessarily to bring in big names from the art world, but rather to foster this mixture within the artistic cohort that I hope will become an enduring part of the festival. Another aim is to continue to build the off-venue programme, so that even artists who are not directly included in the festival will be able to take part in side projects whilst still being connected to the event. I think that is important to cultivate. I also hope that by showcasing these performances every year, it will become even more accepted amongst audiences and that it will hold an established position on the Icelandic art calendar.”

Amongst the ever-evolving facets of this festival, one salient characteristic can be predicted for certain; the breadth of variety on show. Make the leap to Akureyri’s Festival A! next year, performative surprises to all tastes will await you. 


Claire-Julia Hill

A! Performance Festival will next take place in Akureyri between the 1st and 4th of October 2020.

Cover picture: The Northern Assembly (N), Nordting, Hof Culture house, Akureyri. (12/10/19) Photo curtesy of Daníel Starrason. 

„It’s buzzing with energies“: Unpacking the Euro-Icelandic Art Exchange

„It’s buzzing with energies“: Unpacking the Euro-Icelandic Art Exchange

„It’s buzzing with energies“: Unpacking the Euro-Icelandic Art Exchange

Like an intricate seam, there are three layers of cultural thread which stitch Iceland’s art scene together with Europe. The first thread is interwoven through the individuals; the fibres shaped by the artists and the personal Euro-Icelandic connections they forge. The second thread is bound by the institutional exchange, which links museums, art centres and universities, both on local and international platforms. Operating in conjunction and of a more ephemeral nature, the final thread is composed by the reciprocal dialogues between art festivals and biennales; the layers of this seam, together, forming a complex network with Europe which is in a constant state of flux and evolution.  

For Icelandic artist and director, Steinunn Önnudóttir, the foundation of this exchange runs deep through individual connections, the tethers of which always pull Icelandic artists back to their homeland. “It’s through artists from Iceland,” she tells me, “moving abroad to Europe, making connections, and trying to maintain these links once back home. That’s how the basis of this exchange functions, on a very personal level.” Önnudóttir states connections as important everywhere, but notes the prominence these interrelations take on when engaging in an art scene as small as Iceland. Within this close-nit framework, French-born artist Claire Paugam recounts how vital it is for individuals to exhibit abroad and build connections within Europe. “In bigger cities” she tells me “the art scene has many layers, with many kinds of artists, art works and galleries, so there are multiple scenes within one. But here, in the arts community of Iceland, these layers become integrated, so you could be exhibiting with everyone.” In this respect, she says “there’s a real necessity for artists here to travel.”  

On the reverse side, we are also seeing increasing numbers of artists and curators starting to pass by Iceland on their way to Europe or America, often including a stop over at the university to give a talk or meet with students. “In every art scene” Paugam explains; “you have the core of artists, physically there, making projects and directing museums …and then you have this fluidity, this stream of people and influences from all over coming in.” In the case of Iceland, this external cultural traffic takes on a seminal role; injecting dynamism into the scene, providing new fountains of influence for the artistic core, and most prominently, aiding artists to forge connections and gain exposure internationally. “So in that sense, there are many individual dialogues” says the artist “It’s buzzing with energies and people coming from all over the world to shake up the scene.” Paugam, who has developed her practice in both Icelandic and European contexts, comments on the subsequent benefits this foreign exposure entails; “In turn” she says “there is a real interest for the Icelandic art scene, because I think it passes on this trend of Iceland as this beautiful, curious place.” The unique draw of the land of ‘Ice and Fire,’ a land which has become almost synonymous with myth, opens opportunity to exhibit in Europe. As Paugam tells me “people are inquisitive, they want to see.” 

Claire Paugam, Pouring Inside, 2019, Mixed media installation including two photographs, a sound piece, a video and ceramics. Presented at Flæði Art Space, Off Venue – Sequences Art Festival, Reykjavik. Photograph curtesy of Claire Paugam.

Rising to an institutional level, the exchange between Iceland and Europe invokes a longer standing lineage. The current Director of the Icelandic Art Centre (IAC), Helga Björg Kjerúlf, echoes this view, stating that the museum sector has been witness to a “constant Euro-Icelandic exchange, both on the conceptual level and on the formats of the exhibitions.” Historically, says Kjerúlf, “the community of Icelandic artists and curators in Europe has been very active, and this continues to create a vital feed into the local scene.” Iceland also has a particular status, the director explains, relative to its connection with Nordic and European cultures, as well as its proximity to the Arctic. Given the complex space the country occupies, Kjerúlf emphasises the role the IAC plays in assisting the promotion of regional artists abroad. There are some great figures stepping onto the stage at the moment, she tells me,“many of which have been carving a space for Icelandic arts. The role of the IAC is to work with and also represent these less heard voices.” Within this ethos, she states; “we strive to keep our eyes open to the younger generations.” To facilitate future discussions between Iceland and Europe, she plans to offer guidance to artists on ways to promote themselves abroad using digital mediums. “There is a lot they can do themselves only by being visible on Instagram for example.”

Due to its status and separation as an island, Iceland’s position within the international art dialogue has historically proven enigmatic. “People used to rarely pass through here” says Steinunn Önnudóttir. “In Europe, young emerging artists are able come to this point where they are travelling and exhibiting in many institutions, but even now, this communication still struggles to reach us.” The geographic disconnect naturally leaves Icelandic artists to contend with low exposure rates, as Paugam raises “You feel a bit isolated on this island…how do you get to be known elsewhere?” She calls for a push on more funding from the government and resources to be pooled into hosting artists at home and abroad to enable these institutional links. “Exhibiting in Europe is a privilege” she tells me “a beautiful opportunity” and one that needs to be fostered. She comments on the progressive steps that have already been made, but notes the room there is to evolve. The push on funding is one echoed by all the artists interviewed for this piece. “There is the will” I was told “we just need the way.” On the art festival layer, the exchange between Iceland and Europe grows dense. Iceland’s position on the global stage is one that is in a constant state of evolution, both in its engagement abroad and its creations at home. “The biggest change I have seen has been on the festival side” Kjerúlf reinforces „not only the curation of the exhibitions is more international, but we are also offered more guest talks and international projects…this is very exciting.” In 2017 and 2019, she worked as the Social Media manager for the Icelandic Pavilion at Venice, a role directly responsible for the promotion of Icelandic arts within the European discourse. “Both projects had a very positive public reception from the start” she explains. “This year’s 2019 installation by Shoplifter gave you a unique sensory experience, almost overwhelming. The challenge as a social media manager was to translate this atmosphere and document something so immediate and physical. The Icelandic Pavilions, thanks to a long series of artists doing very ambitious and liberated projects has carved itself a special place in the Venice platform. The event is now a major part of the Icelandic creative landscape” says Kjerúlf. 

Hrafnhildur Arnardóttir/ Shoplifter, Chromo Sapiens, 2019, synthetic hair. Icelandic Pavilion at the La Biennale di Venezia, Spazio Punch, Giudecca, Venice. Photograph curtesy of Elisabet Davidsdottir.

Back on home-turf, these art festivals mark animated creative periods on the Icelandic calendar and attract visitors from all over Europe. “I think they’re incredibly important,” adds Paugam, an artist who has moved in both the international and national biennale circuits. “Their temporality is a very interesting concept, it adds a lot of dynamism and liveliness to the scene.” In the upcoming weeks, Paugam’s work will be on display as part of the Sequences Off-Venues programme, the Icelandic arts festival that is increasingly being referred to as the ‘Icelandic Biennale.’ I ponder if the rebranding of this festival in the Eurocentric model is one of intent, or something that has grown naturally out of the event. “The term Biennale is so prestigious,” Paugam tells me, “people hear the name and their ears start ringing.” There is no doubt that the attachment of this name will garner more attention from abroad and legitimise the cause.

It is interesting to consider the magnitude and longevity of the Biennale models, in comparison to the off-centre festivals which are steadily developing in Iceland and forging connections with Europe. One such example is ‘Plan-B,’ held in the small fjord-side town of Borgarnes; the first contemporary art festival of its kind to hit West Iceland. This grassroots event is one that offers lively and experimental venues for international artists to push their practice to its limits. With their open-call, they offer artists of all backgrounds the opportunity to inhabit more rural areas of Iceland with art, using abandoned farms and old slaughterhouses as the scene of their exhibitions. Paugam, who participated in 2017, notes the “progressive and generous” model used by the founders, whose funds are pooled exclusively into the artists and exhibitions. By putting the artist at the centre of their work and creating something off-beat, Paugam predicts Plan B, and those like it, will grow bigger in the years to come, forging connections abroad and offering a distinct rural platform for Icelandic artists to step up and out onto the international arts arena. “Everybody gets to have a voice, which is pretty inspiring.”  

Maiken Stær, Strap on Butterfly, 2016, Plan-B Festival performance. Studio Mjólk, converted cow-shed, Borgarnes, Iceland. Photograph curtesy of Gissur Pálsson.

Drawing all these threads together, it is clear that Iceland’s dialogue with Europe is multilayered, and one of ever evolving-complexities. From individuals forging connections, institutions showcasing the fruits of these conversations and with Sequences on the horizon, what stands to reason is that these ties will continue to grow thicker and increasingly sophisticated. Set against the backdrop of a rising globalised world, one where modern technology is ubiquitous, Iceland no longer finds itself set apart from Europe, but at the forefront of this exchange. The only question left is where this international conversation will take us. 

Claire-Julia Hill 


Cover Picture: C.T Middleton, Map of Europe and Iceland, 1777, coloured copper engraving. Photograph curtesy of Thomas Bowen publication.


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